Born from sugarcane

ABOUT Who we are

Social Sustainable Circular Economy

Many of the wardrobes we casually wear every day are made from the limited resources of the earth.
And now the apparel industry faces the challenges of environmental destruction, marine pollution, mass production and mass disposal, and is said to be the second largest environmental pollution industry in the world.
I want to make recycling-oriented products that are kind to the earth.
We aim to create ethical products that will improve the issues facing the apparel industry and to establish a circular economy that makes them sustainable.


Produce a new era of denim from Okinawa.


The best crop in the world sugar cane

"Satoukibi" is the main crop of Okinawa.

Not only does it support our food culture as a raw material for sugar, but it also prevents soil from flowing into the sea and protects marine life and coral.

In addition, sugar cane is produced about 1,896 million tons annually in the world, making it one of the largest agricultural products in the world.

However, in recent years, the number of sugarcane farmers has become a problem due to the aging of farmers and the shortage of successors, and we are facing a crisis of industrial decline.


Bagasse powder created by feelings for the hometown

The pomace that remains after squeezing sugar cane is called "bagasse."

Most of the bagasse generated in large quantities has been used for sugar production, and although it is partially used for biomass and livestock feed, it has not been fully utilized.

"SHIMA DENIM WORKS" started with the goal of creating products with new value from this bagasse.


World-class quality realized by traditional Japanese technology.

The powdered bagasse is melted and transformed into a durable Japanese paper thread that is easy to process through the process of making paper by the craftsmanship of Mino Japanese paper, which is a traditional craft.

The Japanese paper thread is woven with the environmentally friendly cotton "COTTON USA" at a factory in Fukuyama City, which is one of Japan Denim's major production areas, and is finally finished as a denim fabric.

From Okinawa to all over Japan and the world. We will spin a lot of thoughts.


  • Sugarcane

    Sugar cane is a key crop in Okinawa Prefecture.

    It occupies about 50% of the cultivated land area, and the annual yield is about 800,000 tons.

    The harvested sugar cane is transported to a sugar factory where it is processed into sugar.

  • Bagasse

    Bagasse is a by-product of sugar production.

    About 200,000 tons are generated annually in Okinawa Prefecture.

    It is mainly used as incinerator fuel and fertilizer, but even so, a certain amount of excess is generated, and further effective utilization methods are being sought.

  • Bagasse Japanese paper

    The powdered bagasse is processed into Japanese paper by the craftsmanship of Mino Japanese paper, which is a traditional craft.

  • Bagasse Japanese paper thread

    Washi is finely slit and twisted to make Japanese paper thread.

    It is a fiber that has a lighter finish than cotton and has high water absorption and quick-drying properties.

  • Denim textiles

    Slit bagasse Japanese paper is made from a sustainable cultivation methodWeave with Cotton USA to complete the denim fabric.

    It is a denim fabric with a unique silky feel and excellent water absorption and quick-drying properties.

  • SHIMA DENIM products

    The woven fabric is commercialized by domestic craftsmen such as Okinawa prefecture, Fukuyama prefecture, Hiroshima prefecture, Kurashiki city, Okayama prefecture.

  • Collection of residual cloth, lint, and waste

    Collect all lint and scraps generated during fabric and product manufacturing.

    We will also provide a trade-in service for the products we sell and build a route to collect them.

  • Carbonization

    By carbonizing all waste, CO2 generated during incineration is reduced.

  • Soil conditioner

    Carbonized waste is porous and has properties suitable for soil conditioners.

  • Return to agricultural land

    It is returned to agricultural land as a soil conditioner and promotes the growth of new sugarcane.




As a production method to improve "mass production / mass disposal", we will develop a "made-to-order" product sales service.

We have built an unprecedented system that takes a minimum of one week from ordering to delivery.

It is a service that makes custom-made products easier and makes everyday fashion more ethical.


We have started a sharing service for Kariyushi wear, which is a standard item in Okinawa prefecture.

It is a sustainable service that aims to maximize product life by wearing each product for a long time instead of throwing it away in a short period of time.